Web site photography – why “good enough” usually isn’t!

Professional web site photography can help you tell your unique story, and capture a visitors attention with a message that speaks directly to them. You work hard to get visitors to your web site, and you only get one chance to make a good first impression.

Search engines love all of those words you’ve written, but they’re not going to grab a potential customer’s attention as quickly as big, bold, beautiful images that tell your visitors who you are, what you do, and why they should hire you over the competition!

Why custom images are better than stock photography

You could grab some stock photography – but be prepared to spend hours searching for the right images, and good luck keeping a consistent look across all of the images on your site. Oh, and be sure you’re licensing the images you choose correctly, or you could be in for a nasty bit of news regarding copyright infringement.

You could also take some images yourself, or have a family member come and do it, but do either of you really understand proper image composition? Have you taken into account where the images are going on your site, and how the viewer’s eye will “read” the details of the image? Will your images really tell the story you want them to?

With an experienced, professional photographer, you’ll get quality images that capture your visitor’s attention and inspire them to want to know more. Your images will tell the story you want to tell, and will help reinforce your brand with a consistent, professional look.

Custom professional photography can set you apart from your competition, elevate your brand, and help you score better customers.

You may think custom web site photography is a luxury, but what good is all the work you do to get visitor’s to your site, if they’re being turned off by your imagery? Do yourself a favor and do an honest, self-evaluation of the images on your web site – and in all of your marketing. You can even ask some friends or acquaintances for their input.

Are you curious about how your web site images stack up? We offer a free, no obligation evaluation of your existing business images and we’ll include some ideas an how we would approach new images for your site!